Blogpost
10 Important Things You Have to Understand About SEO and How to be Found on Google
If you have a website, you’ve probably heard about SEO (Search Engine Optimization). But what does it actually mean for you?
Simply put, SEO is how your website gets found on Google. Without it, your amazing products, services, or content might never reach the right people.
At Elevate WebDev, we know SEO can seem overwhelming, especially if you’re not tech-savvy. But don’t worry—we’ve broken it down into 10 essential things you need to understand about SEO (plus a bonus tip!) so you can start growing your audience today.
1. Finding the Right Keywords to Rank Higher on Google
Keywords are the words and phrases people type into Google to find what they need. This is a key concept when it comes to how to be found on Google. The trick is to choose the right ones—specific enough to target your audience but not so competitive that you get lost in the crowd.
For example, instead of “shoes” (a very common keyword), a better keyword would be “comfortable running shoes for beginners.” At Elevate WebDev, we research the best keywords for your business so you can attract the right visitors.
2. Understanding Search Intent Can Make or Break Your SEO Strategy
Not all searches are created equal. Some people are looking for information, others want to compare options, and some are ready to buy. Your content needs to match what your audience is looking for.
If someone searches “best laptops 2025,” they’re probably comparing options. If they search “buy MacBook Pro online,” they’re ready to purchase. Creating content that matches user intent helps you rank higher and get more conversions.
3. Essential On-Page SEO Techniques to Boost Your Website’s Visibility
On-page SEO is everything on your website that helps it rank on Google or other search engines.
This includes: 
Optimizing title tags and meta descriptions (these show up on Google) Using headings to structure your content Adding keywords naturally (without stuffing them in everywhere)
A well-optimized page isn’t just good for search engines—it also makes your content easier to read.
4. Creating SEO-Friendly Content That Engages
Google loves high-quality, useful content. If your blog posts or pages truly help people, they’ll stick around longer—sending good signals to Google.
Here are some key tips:
🏆 Write naturally (don’t just stuff in keywords)
🏆 Answer real questions your audience has
🏆 Keep your content fresh and updated
At Elevate WebDev, we help businesses create SEO-friendly content that not only ranks but also connects with their audience.
5. The Power of Internal Links
Internal linking means linking one page of your website to another. It helps Google understand your site’s structure and keeps visitors exploring more pages.
For example, if you have a services page, linking to a related blog post keeps people on your site longer—boosting your rankings. It is simple, but powerful!
6. Why Website Speed Matters and How to Optimize It for Better SEO
If your site takes forever to load, people leave. Google knows this, which is why fast-loading websites rank higher.
Some easy fixes:
⚡ Compress images before uploading them
⚡ Use a fast web host
⚡ Minimize unnecessary plugins
A slow site can cost you many visitors — if yours is struggling, Elevate WebDev can help speed it up!
7. Mobile-First Indexing
More than half of all web traffic comes from mobile devices, and if your site isn’t optimized for them, you’re missing a huge opportunity. Google now ranks websites based on how they perform on mobile first—so if you want to learn how to be found on Google, having a mobile-friendly site is essential.
Check your site on a phone:
📱 Does it load quickly?
📱 Is the text easy to read?
📱 Do buttons work well on touchscreens?
If not, it’s time to make it mobile-friendly. Optimizing for mobile is a key part of how to be found on Google, and ensuring your website provides a smooth experience can boost both rankings and engagement.
8. Technical SEO Made Simple
Technical SEO sounds complicated, but it’s really about making your site easy for Google to understand—an essential step in learning how to be found on Google. This includes:
🔹 A clean URL structure (example: yourwebsite.com/services, not yourwebsite.com/page?id=1234)
🔹 An XML sitemap (helps Google find and index your pages)
🔹 Secure HTTPS encryption (a must-have for trust and security)
If you’re unsure how to be found on Google through technical SEO, Elevate WebDev takes care of the technical side, so you don’t have to worry about it. 🚀
9. How User Engagement Affects SEO
Google tracks how people interact with your site. If they stay longer and click around, Google sees your site as valuable and ranks it higher.
How to keep visitors engaged:
🔥 Make content interesting and easy to read
🔥 Use images and videos
🔥 Add clear call-to-action buttons (like “Get a Free Consultation”)
A well-designed, engaging website can improve SEO dramatically.
10. Ranking Higher in ‘Near Me’ Searches
If you have a local business, Local SEO is essential. When people search for “web designer near me” or “best coffee shop in [your city],” you want to be found on Google.
Optimize your Google Business Profile, get positive reviews, and use local keywords on your website.
Need help with local SEO? Elevate WebDev is ready to set up your Google Business Profile and specializes in getting businesses found by the right local audience.
Bonus (and MOST Important): SEO is NOT a One-Time Task!
SEO is not something you do once and forget. Google updates its algorithm constantly, and your competitors are always optimizing.
That’s why ongoing SEO is important—updating content, refining keywords, and keeping up with trends.
At Elevate WebDev, we don’t just “do SEO” once—we partner with businesses to ensure long-term success. Your success is our success!
Ready to Grow Your Audience with SEO?
Understanding these SEO basics is the first step, but implementing them effectively is what truly matters. If you’re wondering how to be found on Google and attract more visitors to your site, Elevate WebDev is here to help. We’ll guide you through proven strategies to ensure your website not only ranks but thrives. Knowing how to be found on Google can transform your online presence—let’s make it happen together!
Get a FREE quote today for an SEO strategy tailored to your business!
For some more detailed explanations on SEO, you might consider looking at the following external articles: